If you want, that Google ranked your e-shop higher and better indexed the content in google search, it is necessary to add some content in e-shop administration.
Describe the e-shop title page meta data
Click Site > Global Configuration > tab Site > write Site name, Global Site Meta Sescription and Global Site Meta Keywords:
- Site name - it's store short description (phrase, the words, the sentence). People must understand, what kind of products e-shop is selling. Site name is visible when the mouse is hold on the browser tab.
- Global Site Meta Description - it's longest e-shop description. This description will be displayed in google search list under the main sentence (site name).
- Global Site Meta Keywords you can add the same information like in Global Site Meta Description, because google didn't indexed keywords.